In the 1967 movie The Graduate, 21 year old Ben Braddock (aka Dustin Hoffman) received a famous bit of advice – “there is a great future in plastics.” The line has lived on since, like an insider stock trading joke – however, VC’s would call the character who delivered this line “a master of the obvious.” If plastics would be a big market, how would Hoffman have chosen the application area or the start up company that would win?

When considering a new roof-mounted commercial solar project our engineers need to quickly address key financial questions such as “in which state is your facility? (ie. is there a strong state rebate) and “will you be buying or financing it?” (ie. solar PV still sits outside normal corporate ROI hurdles). If both these answers are affirmative the next question we focus on is the age and type of the existing roof.